reach!
A reader asked why I’m not more active on social media. Said I’d have more “reach.”
Reach...
It’s a misleading word in the context of social media. It carries a false weight. It sounds like progress but feels like panic. Everyone reaching, grasping, stretching, performing for visibility. The algorithm doesn’t reward thought. It rewards noise. And noise spreads faster.
If I wanted reach, I would shout. But, shouting is not communication. I learned this the hard way, both in my relationship with the mother of my child and from witnessing the painful dynamics between my parents. It is distortion.
I’d rather stay quiet and let the signal reach those still listening, the ones who haven’t tuned out completely.